9. Does the organization consider and communicate the importance of diversity in its marketing programs?

7 Brands That Got Inclusive Marketing Right

The article discusses 7 brands that have carried out successful inclusive marketing campaigns. These brands are Procter & Gamble, Google, Microsoft, Coca-Cola, ThirdLove, Bumble, and Axe. Each marketing campaign is accompanied by a description and analysis. Organizations can look toward the article to gain inspiration from these brands.

RESOURCES

7 Brands That Got Inclusive Marketing Right

OTHER PLAYS

“Measuring Our Progress” – Working Conditions

10 Examples of Awesome Inclusion Statements

2018 Employee Engagement Survey Results

2018 RBC Employment Equity Report

2020 Global Board Tracker: Who’S Really On Board?

2X Challenge: G5 Development Finance Institutions Commit And Mobilize Close To $2.5 Billion To Global Women’S Economic Empowerment

5 Best Practices For Creating Accessible Forms

5 Reasons Why Your Organization Should Prioritize Gender Equality Reporting

5 Steps To Effective Impact Measurement

A Checklist Of Potential Actions: Incorporating Dei In Your Grant-Making Process

A Guide To Community Engagement With People With Disabilities

A Guide To Creating Lgbtq-Inclusive Forms

A policy primer: Guide to developing human rights policies and procedures

A Practical Toolkit to Help Employers Build an Inclusive Workforce

About ADaPT

About the 30% Club Canada

About The Aoda

AccessAbility: A Practical Handbook on Accessible Graphic Design

AccessAbility: A Practical Handbook on Accessible Web Design

AccessForward Training Modules

Accessibility In Ontario: Information For Businesses

Accessible Employer Self-Assessment

Actively Engaging Women and Girls: Addressing the Psycho-Social Factors

Actively Engaging Women And Girls: Addressing The Psycho-Social Factors

Air Canada Scholarships

All In: Supplier Diversity 2019 Annual Report/2020 Annual Plan

An Inclusive, Accessible Office 365

An Open Letter On Requiring Diversity From Our Vendors And Partners

Anti-Discrimination Policy

Anti-Discrimination Policy

Aoda Compliance Requirements For Websites

Aoda Training

Applicant Accessibility Support

Assessing Resumes of New Canadians

Athletics Canada Rules and Bylaws

Bancosantander Case Study

Basic Employee Orientation and Onboarding Checklist

BBC Diversity and Inclusion Strategy 2016-2020

BBC Diversity Commissioning Code of Practice

Beauty Mark by Shopify Studios

Benchmarking: Ask Catalyst Express

Best Practices In Equity, Diversity And Inclusion In Research

Best Practices in Supplier Diversity: Guidelines

Beyond Diversity: An LGBT Best Practice Guide for Employers

Beyond Inclusion – Equity In Public Engagement A Guide For Practitioners

Bio’S Diversity & Inclusion Toolkit

Board Diversity Policy Template

Board Practices Quarterly Diversity, Equity, And Inclusion

Board Profile & Competency Matrix Tool

Boeing Business Resource Groups

Bridging The Research Gap: A Toolkit On Inclusive Research And Development Practices

Building Diverse Community Based Coalitions

Building Inclusive Boards To Achieve Gender Equality

Building Inclusive Governance: A Toolkit For Non-Profit Boards And Organizations

Camh Community Engagement Framework

Campfire (Competency Assessment Mapping Platform For Industry Responsive Education) Project

Catalyst Women on Board

Catalystx

CBC/Radio-Canada 2018-21 Diversity and Inclusion Plan

Ccdi Inclusion Guides

Celebrating and Recognizing Disability in Your Organization

Checklist For Interviewing/Hiring Committees

City Of Toronto Public Consultations

Clearpath Robotics Accessibility statement

Closing The Gender Wage Gap

Closing the Promotability Gap: How Organizations Can Accelerate Gender Balanced Leadership

Communicating the Value of Diversity: “Addressing racial injustice”

Community Engagement Framework: A Guide To Effective Partnership Building

Compare Wages

Completing Your Accessibility Compliance Report

Conducting Successful Interviews

Creating A D&I Strategy: Ask Catalyst Express

Creating Accessible Documents And Slide Decks

Creating Accessible Forms

Creating Authentic Spaces: A Gender Identity and Gender Expression Toolkit to Support the Implementation of Institutional and Social Change

Creating High-Quality And Accessible Video

Design For Startups Initiative

Developing a Workplace Anti-harassment Policy

Director Skills Matrix

Director Tip Sheet: Filling In The Missing Pieces On Boardroom Diversity

Disability-Related Language and Tips

Discussing Trans and Gender-Diverse People: a Media Reference Guide

Diverse languages for diverse needs

Diversifying The Path To Ceo In Financial Services

Diversity & Inclusion at RBC

Diversity & Inclusion Councils: Toolkit For Diversity And Inclusion Practitioners

Diversity And Inclusion

Diversity And Inclusion Performance Appraisal Form

Diversity and Inclusion Report 2019

Diversity Disclosure Practices: Diversity And Leadership At Canadian Public Companies

Diversity Partnerships

Diversity Recruitment: Ask Catalyst Express

Diversity wins: How inclusion matters

Diversity Wins: How Inclusion Matters

Diversity, Equity, & Inclusion In Canadian Philanthropy

E-Learning Modules: Pay Equity For Small Businesses

eLesson: Unconscious Bias

Employer Guide to Hiring Newcomers: Information & Resources

Employer Leadership To Advance Equal Pay: Examples Of Promising Practices

Employers’ Toolkit: Making Ontario Workplaces Accessible to People With Disabilities

Empowering Women At Boeing

Engaging Your Community: A Toolkit For Partnership, Collaboration, And Action

Enterprise Diversity & Inclusion Report 2019

Equitable Faculty Recruitment And Selection Toolkit

Equity And Diversity Checklist (For Events)

Equity, Diversity and Inclusion in CIHR Funding Programs

Equity, Diversity and Inclusion: A Best Practices Guide for Recruitment, Hiring and Retention

Equity, Diversity, and Inclusion Committees: Getting Started Guide

Ernst And Young Supplier Code Of Conduct

Example Of A Pay Equity Plan Amended For Proportional Value

Example Of A Pay Equity Plan Job-To-Job Comparison Method

Exit Interviews

Expanding Your Recruitment Pool Through Increasing Diversity, Equity, And Inclusion

Family Friendly Policy

Family-Friendly Policies and Other Good Workplace Practices in the Context of COVID-19: Key steps employers can take

Feasibility of Changing the City of Toronto’s Policy on Statutory Holidays

Five Measures Of Growth That Are Better Than Gdp

Gender Equality – A Catalyst For Sustainable Development

Gender Equality Benefits For Business Infographic

Gender equality diagnostic tool

Gender equality strategy guide

Gender Strategy Toolkit

Gender-Based Analysis Plus In Impact Assessment

Gender-Lens Investing

Good Intentions, Imperfect Execution? Women Get Fewer Of The ‘Hot Jobs’ Needed To Advance

Governance And Voting Proxy – 2020

Government Streams for Hiring Foreign Workers

Gsma Case Study: Confronting The Gender Pay Gap Globally

Guide for Small Businesses: Making Your Business Accessible for People with Disabilities

Guide to Flexible Work Arrangements For leaders and employees

Guide to key performance indicators

Guide to writing a code of conduct

Guidelines Governing Membership Of Selection Committees

Guidelines On Developing Human Rights Policies And Procedures

Harvard Implicit Bias Test

Hiring Across All Spectrums: A Report On Broadening Opportunities For Lgbtq2+ Jobseekers

Hiring Practices for Equity in Employment: Interviewing Guide

How To Analyze Your Gender Pay Gap: An Employer’S Guide

How to be a Family Friendly Workplace

How to create an accessibility plan and policy

How To Do A Job Analysis

How to implement equal pay

How To Make Customer Service Accessible

How To Make Information Accessible

How to make the Hiring Process Accessible

How To Make Websites Accessible

How To Set Gender Diversity Targets

How to set gender diversity targets: Guidelines for setting and meeting targets to increase gender diversity in the workplace

How to train your staff on accessibility

How To Write A Job Description

How to Write an Inclusive Job Posting

How to Write Inclusive Job Descriptions

How You Can Take Positive Action In Your Workplace

Hypertalent Initiative

Improving The Gender Balance On Boards And In Leadership: Relx Case Study

Inclusion, Intention, And Investment

Inclusive Event Planning

Inclusive Forms

Inclusive Innovation: New Ideas And New Partnerships For Stronger Communities

Inclusive Language

Inclusive Leadership: Ask Catalyst Express

Inclusive Workplace Toolkit

Indigenous Ally Toolkit

Indigenous Engagement Guide

Indigenous Long-Term Participant Development Pathway

Indigenous Talent Program

Innovation Is Not The Holy Grail

Innovation Isn’T Just About Tech

Integrating The Sdgs Into Corporate Reporting: A Practical Guide

Kwe-Biz Accelerator For Indigenous Women

Let’S Talk Race: A Guide On How To Conduct Conversations About Racism (2019)

Locking In Your Leadership: Toolkit For Developing The Ironclad Business Case For D&I

Magnet

Making a Meaningful Difference Through Mentorship (Case Study)

Management Information Circular

Managers’ Guide to Reasonable Accommodation

Meaningful Metrics For Diversity And Inclusion

Mental Health in the Workplace: An Accommodation Guide for Managers and Staff

Ms Infinity Youth Engagement Programs

Ofcom’s annual gender-ethnicity pay audit 2018/19

On-boarding Template

Onboarding Newcomers: Toolkits for Employers

OPS Inclusion & Diversity Blueprint

Our Guide to Being an Ally

Outsmarting our brains: Overcoming hidden biases to harness diversity’s true potential

Portrayal Guidelines for Gender Balanced Representation

Program Toolkit: Supported Employment Program

Project Application Guide: The Path to Supercluster Funding

Providing Best Practice Resources In Universal Design

RBC Diversity & Inclusion Blueprint 2020

Reporting on Diversity Checklist

Sample Diversity Policy

Sdgs Emerging Practice Guide

Search Committee Guidelines

Self-identification Form

Seven Studies on How Diversity and Inclusion Make for Better Marketing

SheEO Radical Generosity

Shopify Careers 

Small Business Services

Speak Up!: Responding to Everyday Bigotry

Sponsoring Women to Success

Sponsoring Women to Success

Sponsorship And Mentoring: Ask Catalyst Express

SSHRC Applicant Dashboard

Starting Your Health and Safety Program

Strategy Matters: Evaluating Company Approaches For Creating Inclusive Workplaces

Supplier Diversity In Canada

Supplier Diversity Playbook: Guidelines to Establishing a Successful Supplier Diversity Process

Support for Diverse Groups

Supporting the journey: Gender transition in the global workplace

Tackling Sexual Harassment In The World Of Work

Target Calculator

Terms of reference for the Diversity and Inclusion Committee

The 50 – 30 Challenge

The 50 – 30 Challenge

The Business Case For D&I: Ask Catalyst Express

The Business Case for Supplier Diversity in Canada

The Business Case For Women On Boards

The Community Well-Being Index

The Employer’s Roadmap: Hiring & Retaining Internationally Trained Workers

The Gender Pay Gap: Ask Catalyst Express

The Magnet Student Work Placement Program

The Roadmap To Pursue Gender Equality In The Workplace: Goal Setting

The Udl Guidelnes

Three Ways To Improve Diversity, Equity, And Inclusion In Philanthropy

Tip Sheet 1: How to Create Barrier-Free Job Descriptions

Tip Sheet 3: How to Conduct a Culturally-Sensitive Job Interview

Tips for Hiring Aboriginal Employees

Tips for Screening Resumes

Tool #9: Increasing Efficiency through Job Customization

Tool 1 Culturally-Competent Screening Tool

Toolkit For Inclusion

Transgender Inclusion in the Workplace: A Toolkit for Employers

Ubc Indigenous Strategic Plan: Sample Performance Measurement Framework

Unconscious Bias Training Module

Understanding Unconscious Bias: Ask Catalyst Express

United Kingdom: Committee Of Advertising Practice Rules Against Gender Stereotyping

University of Victoria Guide on Inclusive Language

Using compensation to drive action on diversity, equity and inclusion

Web Accessibility Tutorials

What Your Company Should Know About Sponsorship And Mentorship In The Workplace

White Privilege: Unpacking the Invisible Knapsack

Who We Are

Why Diversity and Inclusion Matter: Quick Take

Why Diversity And Inclusion Matter: Quick Take

Why do Indigenous people leave their jobs?

Why Tech Innovation Isn’T The Answer Everyone Thinks It Is

Women For Sustainable Energy

Women in Communications and Technology Recognition Program and Awards

Women’S Empowerment Principles (Weps) In Action: Case Study: Enel Group Creating The Culture Of Inclusion

Women’S Empowerment Principles (Weps): Gender-Responsive Procurement

Women’S Leadership Development At A Global Scale: Capgemini Case Study

Words Matter: Guidelines on using inclusive language in the workplace

Workinculture – Diversity And Inclusion Policy

Workplace Accommodation Guide

Workplace Accommodation Guide

Workplace Harassment Under Ontario’S Occupational Health And Safety Act

Workplace Safety

Xerox Supplier Diversity Program